This article is a pitch deck teardown of Vori’s startup, where the author (Haje Jan Kamps) critiques various aspects of their pitch deck. Here are some key points:
Main Criticisms:
- Misuse of numbers: The author argues that Vori misuses large market sizes ($785 billion) to make their company appear larger than it is. This number represents the total spending in grocery stores, not the market size for Vori’s tool.
- Lack of clarity on target market: The author questions whether Vori’s tool will actually capture a significant share of the $250 billion undigitized retail segment or if this number is just a hypothetical estimate.
- No clear explanation of how the company plans to achieve its goals: The author suggests that Vori’s deck does not provide enough detail on their business model, revenue streams, and growth strategy.
Additional Points:
- Incorrect definition of Total Serviceable Market (SOM): The author explains that SOM should be defined as the total value of sales commissions, service plans, aftermarket goods, and services that a company can actually make money on, not just the total value of products sold.
- No clear explanation of Vori’s competitive advantage: The author questions whether Vori has a unique selling proposition (USP) or competitive advantage that sets them apart from other companies in the market.
Recommendations:
- Clearly define and explain target market size and SOM: Provide concrete data and estimates to support your claims, and ensure that you are using the correct definition of SOM.
- Provide more detail on business model, revenue streams, and growth strategy: Give investors a clear understanding of how you plan to achieve your goals and grow your company.
Overall, this article provides valuable insights for entrepreneurs and startups looking to create effective pitch decks. It highlights the importance of accuracy, clarity, and thoroughness in presenting one’s business to potential investors.