In a world where note-taking apps are designed to boost productivity and efficiency, Napkin is taking a different approach. This innovative app focuses on mindfulness, offering users a unique experience that combines the benefits of journaling with the power of technology.
The Founders’ Vision
David Felsmann and Fabian Wittel, the co-founders of Napkin, have a deep understanding of the importance of mindfulness in today’s fast-paced world. Both former employees of BMW’s group innovation wing, they started developing the app in 2022 with a clear mission: to create a tool that would help users cultivate a sense of calm and clarity.
Initially, the app was focused on productivity, but as the founders began building its iOS version, they shifted their attention to the mindfulness market. The decision to reorient the app’s focus was driven by the realization that many users were using Napkin as a platform for reflection and self-expression, rather than just note-taking.
A Mindfulness Companion
So, what sets Napkin apart from other note-taking apps? For starters, its emphasis on mindfulness is unparalleled. By acknowledging the benefits of journaling and incorporating AI-powered tools to aid users in their reflections, Napkin has created a unique companion for those seeking to cultivate a deeper understanding of themselves.
"We’re not just an app – we’re a tool that helps you capture ideas that change your state of mind," explains Felsmann. "We want users to reflect on these ideas later, and use them as a catalyst for growth and self-awareness."
Key Features
- Idea Capture: Users can log their thoughts, quotes from books, or other inspiration using the camera feature, which converts text in real-time.
- AI-Powered Organization: The app uses auto-generated tags to categorize ideas, making it easy for users to revisit and reflect on specific themes or topics.
- Library and Archives: Users can save their notes and ideas in a library, which also features a flagging system to mark important thoughts.
Accessibility and Sustainability
While Napkin is currently best suited for English-speaking users, the app is designed to be adaptable to other languages as well.
"We want to build an application that’s not just about adding more noise to our users’ lives," says Felsmann. "We aim to create a quiet space where they can reflect and grow."
Subscription Model
Napkin offers a subscription-based model, with a one-time fee of $6 per month or $50 per year. Users can also opt for a seven-day trial to test the app.
"We’re not looking to raise institutional money right now," says Wittel. "Our goal is to reach sustainability with over 10,000 subscribers, and then explore new features and integrations."
Conclusion
In a world where note-taking apps are becoming increasingly ubiquitous, Napkin stands out as a unique and innovative solution. By focusing on mindfulness and providing users with the tools they need to cultivate self-awareness, Napkin is not just an app – it’s a companion for those seeking growth and transformation.
As Felsmann puts it: "We want to be more than just another productivity tool. We want to help people change their state of mind."
Get Started with Napkin
To experience the power of mindfulness and self-reflection, download Napkin from the App Store today.